Spreker, blogger en social media strategie bij 3sixtyfive. 
About
John begon zijn online marketing carrière reeds in de schoolbanken waar hij werkte voor onder andere WorldOnline. In 1998 begon hij bij IBM Global Services waar hij werkte in het e-commerce solutions team.
Daarnaast had hij tevens een spilfunctie in een internationaal partnerprogramma gericht op grote webagencies als Lostboys en Agency.com.
In 2000 ging John naar DoubleClick, waar hij naast online advertenties en e-mailings ook de eerste Nederlandse Google campagnes verzorgde. Eind 2001 werd DoubleClick overgenomen door AdLINK.
In 2004 startte hij het interactieve bureau Urbanology wat zich al snel specialiseerde in online communities en engagement marketing. Zo was het bureau verantwoordelijk voor één van de eerste Nederlandse Hyves en Youtube campagnes en werkte het voor klanten als Het Rode Kruis, Reed Business, Discovery Networks, Tommy Hilfiger, O’Neill en MTV.
In 2009 besloot hij als solo verder te gaan op het gebied van social media strategie en startte hij het adviesbureau Some like it social. In 2011 stapte John als partner Strategy & Technology in het social agency 3sixtyfive. Tot op de dag van vandaag houdt John Some like it social aan als zijn persoonlijke weblog.
Met 3sixtyfive adviseert John merken over hun strategie voor het sociale web, spreekt hij hierover op evenementen en is hij voorzitter van de taskforce social van het Internet Advertising Bureau (IAB). Tot zijn klanten behoren inmiddels Ubisoft, RTL Nederland, De Unie, ATAG, Readershouse Brand Media (SEAT) en het ECN.
Meer info over de taskfore social.
Expertise areas
- Social media strategie en concept
- Social Monitoring
- Online merk-activatie
Recommendations
“John is the kind of person who doesn’t know the words ‘impossible’ or ‘can’t do it’. If you need anything he just takes care of it. He is also very driven in his work and has a good eye for what is happening online. A good guy to have around!”
Boris Veldhuijzen van Zanten, Serial Internet Entrepreneur and founder of the Next Web conference
“Apart from the fact that John’s company is based in my home-town Haarlem, there are some other recommendations to make. John is an up-to-date entrepreneur with a keen eye on current marketing communication-issues. A creative brain, although most creatives I know are more extravert than John. John is the kind of guy that keeps quiet, listens, re-thinks and than says something that is spot-on. Thought provoking and disruptive sometimes, but isn’t that what we all need from time to time?”
Wim Andréa, directeur Strategie & Creatie at Clockwork
“John proved himself a strong commercial character with clear entrepeneurial skills. Very logical for him to start his own bizz in interactive marketing.”
Arno Otto, Managing Director, Digital Media at RTL Nederland
“I know John as an online visionary who’s able to translate trends into solid business. He knows his way around the social media spectrum which is becoming more and more important to brands. As a person, working with him is fun and inspirational and will take your business to the next level.”
Joris Rutten, Product Solution Manager at Microsoft
“John is a great guy. He knows everything about the online world out there. He is a pioneer and has great ideas. If you need an online expert than you need John!”
Michael Otto, Senior Online Marketeer, TUI Nederland NV
“John is one of the most inspirational and intelligent people I have had the pleasure working with. He’s always two steps ahead of new (marketing)trends and techniques and talks about this with passion and enthusiasm. He is a great speaker and has the ability to implement cutting edge ideas in a creative and strategic way.”
Désirée Dijs, Communication Specialist Red Cross
“John is fun to work with and not stressed too fast. He has got great knowledge of all the trends and developments that take place in the online world. With his company he looks further than the online world alone. It’s one of the great creative hotspots the Netherlands has. Looking for real crossmedia based solutions? Invite John!”
Ronnie Overgoor, Director at Blue Shots
See my Linkedin profile for more detailed info.
